Motive, the AI-powered integrated operations platform, has announced the global launch of Positive Driving, an AI model that automatically identifies positive driver behaviors, such as quickly reacting to obstacles to avoid collisions or creating a safe following distance when cut off by another vehicle. By automatically surfacing these moments in real time, insights from Positive Driving enable managers to lead coaching sessions with recognition, foster a more motivating safety culture and reduce accidents and turnover.
Motive enables the acknowledgement of positive driving moments in real time. With AI-powered recognition, companies can create a more engaged workforce, which, Motive says, results in an average of 64% fewer safety incidents and 43% lower turnover.
Motive’s Positive Driving feature is powered by highly accurate AI to automatically identify smart driving behaviors before the industry’s expert safety team validates them. Combined with Motive’s unsafe behavior detection, Positive Driving provides a comprehensive view of driver performance, enabling managers to coach constructively, celebrate smart decisions and run safer programs.
“Rewarding exceptional driving performance is more than a nice-to-have — it’s a strategic lever,” said Karol Smith, director of transport safety at Estes Forwarding Worldwide. “One of our drivers avoided what could have been a really bad accident when a truck made an illegal U-turn right in front of him. Motive Positive Driving gave us instant visibility into his quick thinking, and we were able to praise him for his defensive driving.”
“With Positive Driving, we’re giving companies an easy way to recognize excellence on the road in order to build trust and increase employee engagement,” said Hemant Banavar, chief product officer at Motive. “By automatically surfacing the moments that matter, Positive Driving turns everyday decisions into powerful coaching opportunities that lead to safer fleets and stronger teams.”
The Motive Dashboard provides insights from Positive Driving events, helping highlight safe and responsible driver behavior. These include Alert Driving, which identifies when a driver shows exceptional awareness by quickly reacting to unexpected obstacles, such as swerving vehicles, road debris, animals or pedestrians; and Safe Distancing, when a driver slows down quickly and creates a safe following distance after being cut off by another vehicle.
In related news, Seeing Machines has launched a six-week pilot of its Guardian Generation 3 aftermarket safety system with Mitsubishi Electric Automotive America in North America. The AI-powered operator monitoring systems uses drowsiness and distraction detection along with fatigue intervention to help protect drivers and occupants. Read the full story here