Seeing Machines has launched a six-week pilot of its Guardian Generation 3 aftermarket safety system with Mitsubishi Electric Automotive America in North America. The AI-powered operator monitoring systems uses drowsiness and distraction detection along with fatigue intervention to help protect drivers and occupants.
Seeing Machines and Mitsubishi Electric Automotive America joined forces through a referral agreement, announced in February, to accelerate sales of Guardian Generation 3 in the Americas. The first pilot with Mitsubishi Electric is a direct result of the agreement and serves to demonstrate the incremental potential that the collaboration can bring to the direct sales effort by Seeing Machines.
Masahiro Kaji, president and CEO of Mitsubishi Electric Automotive America, commented, “This collaboration with Seeing Machines marks a significant step forward in our commitment to enhancing vehicle safety through advanced technology. The synergy between our teams has been remarkable, enabling us to initiate the Guardian Generation 3 pilot with our North American team within the first few months of our agreement. This rapid progress underscores our shared dedication to innovation and excellence. We are excited about the potential this relationship holds and look forward to achieving groundbreaking results together in the coming months.”
Paul McGlone, CEO of Seeing Machines, added, “We are delighted to see our team working so well with the team at MEAA as we look to leverage their relationships and customer base to accelerate sales in the region. The launch of this pilot, which comes not long after the start of our collaboration, reconfirms our joint conviction and opens a promising path to aftermarket sales and overall success in the Americas.
“Our experienced team are working closely with the team at MEAA to leverage relationships alongside telematics and safety system expertise to make things happen fast. It’s a positive sign to have a Mitsubishi Electric Corporation company engaging with Guardian Generation 3 through a trial, and we’re optimistic about where this could lead.
“The connected vehicle market in the US is significant and highly competitive and I believe that working with MEAA represents our best chance for success. In fact, this is just one of several trials we are currently running in the region, representing a total near-term market opportunity of over 18,000 vehicles across a range of transport and logistics companies.”
In related news, Volvo Cars has unveiled a world-first multi-adaptive safety belt, aimed at enhancing safety for everyone in real-world traffic situations