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ADAS

MG focuses on next-generation ADAS in technology roadmap

Zahra AwanBy Zahra AwanJuly 13, 20264 Mins Read
Graphic demonstrating the benefits of MG's One Touch iAD ADAS.
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MG has unveiled its latest technology roadmap, outlining how the brand will continue to bring advanced electrification and intelligent driving technologies to a wider audience. Announced at the company’s MG Tech Day earlier this month at its UK headquarters in London, the roadmap brings together the next generation of MG Plug-in Hybrid+ technology, the introduction of MG SolidCore Battery technology for Plug-in Hybrid+ models, and a new phase of ADAS development shaped around real-world European driving conditions.

Next-generation ADAS technology

MG is training its driver-assistance systems on real-world European driving conditions rather than relying solely on controlled test tracks. The company has gathered over 1.2 million kilometers of driving data from 24 European countries, which it is using to periodically update its algorithms to reflect local road conditions and environments. This approach enables the company to develop systems that reflect European roads and driving habits, from roundabouts (traffic circles) and give-way junctions to shared spaces with trams and complex urban layouts.

This approach is part of MG’s “In Europe, for Europe” strategy, and its One Touch iAD parking assistance system is a key part of this strategy. First used on the brand’s premium IM models, One Touch iAD parking assist supports over 30 parking scenarios and recognizes more than 300 parking space types, including unmarked bays. The current One Touch iAD parking assistance system supports four key scenarios.

Firstly, One Touch Park automatically detects suitable parking spaces at low speed and enables one-touch parking, helping drivers identify and manoeuvre into the best available position. One Touch Kerbside Parking is used to support accurate parking alongside a curb or wall where distance can be difficult to judge, helping drivers park more confidently in tight or unstructured spaces. One Touch Pull Out automatically adjusts the exit angle when the vehicle is boxed in by vehicles in front and behind, making it easier to leave tight parking spaces; and One Touch Reverse records the vehicle’s driving path for up to 100m and enables automatic reversing along the same trajectory, with obstacle detection. This is particularly useful in dead-end aisles, narrow roads and restricted spaces.

The system has been designed to address common parking challenges faced by UK and European drivers, including narrow bays, tight access roads, frequent parallel and curbside parking, dead-ends and interactions with pedestrians or cyclists. Key benefits include One Touch Kerbside Parking (which MG says is exclusive to the brand), and a reverse assist that retraces a driving path for up to 100m; 360° camera guidance, on-screen trajectory display, and automatic braking with resume functionality when pedestrians or cyclists are detected.

MG added that it is also developing further parking features, including head-in parking, remote straight-line control, remote parking assistance, and saved parking preferences aimed at smartphone-based control.

Autopilot

MG Pilot currently offers driver-assistance features that the company says continue to be refined based on real-world customer use. The next stage will be Navigate On Autopilot (NOA), which is scheduled for late 2027. It will initially focus on motorway (highway) driving, assisting with highway entry and exit, lane selection, lane changes and overtaking, while requiring the driver to remain in control and responsible at all times.

MG says it is prioritizing Highway NOA because highway environments are more predictable than urban ones; Urban NOA, which must handle intersections, traffic lights, pedestrians and cyclists, isn’t expected until 2028. The first production model with Highway NOA will be a new MG SUV launching in late 2027.

Level 4 robotaxi

MG is also conducting Level 4 Robotaxi trials in multiple regions, including Germany, the Middle East and China.

Recent news, Embotech and HTEC partner to scale deployment of industrial logistics autonomous vehicles

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