JLR to utilize Nvidia software-defined platform for future ADAS and interior systems

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Jaguar Land Rover (JLR) has formed a multi-year strategic partnership with Nvidia to co-develop and deliver next-generation automated driving systems and AI-enabled services.

Starting in 2025, all new Jaguar and Land Rover vehicles will be built on the Nvidia Drive software-defined platform — delivering a wide spectrum of active safety, automated driving and parking systems as well as driver assistance systems. Inside the vehicle, the system will deliver AI features, including driver and occupant monitoring as well as advanced visualization of the vehicle’s environment.

This full-stack solution is based on Nvidia Drive Hyperion, which features the company’s Orin centralized AV computers; Drive AV and Drive IX software; safety, security and networking systems; and surround sensors. Orin will form the underpinnings of the Jaguar Land Rover Operating System.

Jaguar Land Rover will also leverage in-house developed data center solutions with Nvidia DGX for training AI models and Drive Sim software built on Nvidia Omniverse for real-time simulation.

Thierry Bolloré, JLR CEO, said, “Collaboration and knowledge-sharing with industry leader Nvidia is essential to realizing our Reimagine strategy, setting new benchmarks in quality, technology and sustainability.

“Jaguar Land Rover will become the creator of the world’s most desirable luxury vehicles and services for the most discerning customers. Our long-term strategic partnership with Nvidia will unlock a world of potential for our future vehicles as the business continues its transformation into a truly global, digital powerhouse.”

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Lawrence has been covering engineering subjects – with a focus on motorsport technology – since 2007 and has edited and contributed to a variety of international titles. Currently, he is responsible for content across UKI Media & Events' portfolio of websites while also writing for the company's print titles.

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