Veoneer and The Techno Creatives win Red Dot Award

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Automotive mobility technology company Veoneer and The Techno Creatives have won a prestigious Red Dot Award for the ‘Collaborative Driving Data Visualizer’ autonomous driving project, which topped the Brands & Communication Design 2020 category.

At CES 2020 earlier this year, Veoneer showcased Collaborative Driving, in which the car handles parts of the driving with the driver still engaged. The aim was to educate the general public about tomorrow’s mobility, demonstrating different ways that data insights can contribute to a safer and more convenient driver experience.

The Red Dot-winning project included two types of demonstrations: pre- and post-drive experience, where data insights were generated to ensure a safer and better driver experience; and in-car demo apps for visitors to experience futuristic car features on the road.

In-cabin sensors developed personal driver profiles that allowed Veoneer’s researchers to better understand driver behavior. Collaborative driving determines when drivers need safety assist technologies to take over, and when drivers want or need to take control. It also leverages communications between vehicles for a safer driving experience: vehicles can share thermal imaging to better perceive their surroundings in challenging contexts and surroundings.

“We are honored to receive the Red Dot Award together with The Techno Creatives for the way we visualized how data from real-life traffic situations can improve driver convenience and reduce traffic fatalities,” said Ola Boström, VP research and patents, Veoneer.

“We’re very happy to share this win with Veoneer, our key partner in the collaborative driving space. The Techno Creatives has the design on its pillars, so the Red Dot jury’s recognition has an outstanding meaning to us, as this prize is the one when talking about design in the world. It’s an incredible honor to receive this award”, said Joel Rozada, The Techno Creatives founder.

Almost 7,000 projects and brands from 50 countries participated in this year’s prestigious design contest. Award-winning brands and projects will be presented on the Red Dot website from October 2020 and in the International Yearbook Brands & Communication Design in November 2020.

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