Hyundai launches MoceanLab future mobility venture in LA

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Hyundai Motor Group has established MoceanLab, a mobility service venture, as part of the Group’s larger initiative to create a sustainable, connected future. MoceanLab will provide mobility services in Los Angeles and expand its services to autonomous ride sharing, shuttling, multimodal transportation, and personal mobility.

The opportunities posed by LA’s large and diverse population, challenges with traffic congestion and demonstrated commitments to transportation innovation and sustainability, including LA Mayor Eric Garcetti’s initiatives and leadership, made it the ideal city for MoceanLab.

Hyundai Motor Group plans to explore and integrate new mobility innovations – such as micromobility and multimodal transportation – and ensure the effectiveness and growth of mobility services throughout LA.

“More and more customers, including citizens of LA and tourists, will greatly benefit from MoceanLab as its service gradually covers a larger area of LA and diversify its mobility services,” said Kyounglim Yun, executive VP of Hyundai Motor Group. “With such efforts, we aim to lead the technology development for clean mobility.”

Mocean Carshare, a pilot program from MoceanLab, will be a part of the City of Los Angeles’s carsharing permit pilot program offered by the Los Angeles Department of Transportation (LADOT) and Los Angeles County Metropolitan Transportation Authority (LA METRO). The Group will utilize up to 20 Hyundai Ioniq PHEVs for the pilot program, set to start at the end of 2019. The goal is to transition the fleet to fully electric vehicles with a gradual expansion of a combined 300 Hyundai and Kia vehicles.

MoceanLab will further expand beyond the initial carsharing pilot program. In anticipation of the 2028 Los Angeles Olympics, MoceanLab aims to alleviate traffic and increase convenience, ultimately connecting customers to mass transit options and reducing traffic congestion around the city. This includes services offering autonomous ridesharing, shuttling, multimodal transportation, and personal mobility.

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