Hyundai appoints Chang-Hyeon Song to head new TaaS group

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Hyundai Motor Group has appointed Chang-Hyeon Song to oversee mobility businesses for Hyundai Motor Company and Kia Corporation. The Group also announced the establishment of a new Transportation as a Service (TaaS) Division and named Song as head of the new division.

The new TaaS Division will be charged with building strategies for mobility services including planning, development and operations. This will serve to streamline the Group’s existing mobility services, with the intent to introduce new service models based on user data to enhance the competitiveness of its global mobility business. The division also plans to create a mobility ecosystem that will promote collaboration among diverse players within the industry.

Song is a renowned talent in the tech industry and has developed his expertise through his work in global tech firms such as Apple and Microsoft. Song is also the founder of Naver Labs, the R&D unit of South Korea’s biggest web search engine and global ICT brand Naver, where he served as the chief technology officer.

Prior to joining the Group, he founded autonomous Transportation as a Service startup 42dot in 2019, where he led the development of autonomous driving and mobility technology platform.

“Hyundai and Kia are companies with the capabilities to provide innovative and valuable mobility experiences to its customers,” commented Song. “We will try to secure competitive advantage and lay the foundation for sustainable growth of the mobility industry by working closely with the government and other mobility businesses.”

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Lawrence has been covering engineering subjects – with a focus on motorsport technology – since 2007 and has edited and contributed to a variety of international titles. Currently, he is responsible for content across UKI Media & Events' portfolio of websites while also writing for the company's print titles.

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