Pirelli and Univrses have announced that they have signed an agreement for the integration of the Swedish deep tech specialist’s AI‑based computer vision 3DAI technologies into the tier maker’s Cyber Tyre system. Pirelli has also acquired a 30% stake in Univrses.
The combination of the technologies developed by Univrses and Pirelli will deliver vehicles that are “safer and more performant”, the companies said, with potential applications in ADAS and autonomous driving systems. The solution will also deliver timely, relevant and actionable data, for a range of road management use cases. Insights will enable road authorities to make better decisions and deploy resources more effectively, potentially reducing road-related accidents and saving lives.
The technologies use onboard cameras and tires to collect data that provide vital feedback on road conditions. Pirelli Cyber Tyre processes the information collected using the company’s proprietary software and algorithms, and communicates in real time with the vehicle’s electronics and with the cloud, enhancing a car’s safety systems and enabling the monitoring of road infrastructure status.
Univrses has adapted its technology, originally developed for vehicle perception, to enable AI-based road monitoring. It’s 3DAI solution is an AI system that digitizes city and roadside infrastructure using data from vehicle-mounted sensors such as cameras; and its 3DAI Engine provides autonomous vehicles with perception capabilities including 3D positioning, 3D mapping and spatial deep learning.
In 2025, Pirelli and the Puglia Region launched the first project based on this partnership, with a monitoring system for the regional road network creating an up-to-date map of infrastructure conditions. The system provides analyses based on data collected by tires and processed through the Cyber Tyre platform, together with visual data collected via cameras and interpreted using Univrses technology.
Pirelli chief executive officer Andrea Casaluci said, “The agreement with Univrses further enhances our Cyber Tyre platform, thanks to advanced AI‑based artificial vision technologies. The collaboration between Pirelli and Univrses will make a significant contribution to the ongoing transformation of cars into true software‑defined vehicles.”
Univrses CEO Jonathan Selbie added, “Continuous monitoring and data are becoming the new foundation for infrastructure asset management, and Univrses technology is able to provide powerful analytical capabilities based on reliable and frequently updated data. In this context, we are pleased to welcome Pirelli as an investor and to take our partnership to the next level: we will join forces to deliver increasingly advanced services and products.”
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