Jaguar Land Rover travels toward Destination Zero

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Jaguar Land Rover has unveiled the concept vehicle Project Vector as part of its Destination Zero vision of an autonomous, electric and connected future for urban mobility.

The British car manufacturer aims to make societies safer and healthier, with a focus of zero emissions, accidents or congestion.

The concept vehicle measures 4m in length and is designed for the city, packaging its battery and drivetrain components into a flat floor.

The interior allows seating configurations for private or shared use or even commercial applications such as last-mile deliveries.

Professor Sir Ralf Speth, chief executive officer of Jaguar Land Rover, said, “Through this project, we are collaborating with the brightest minds in academia, supply chain and digital services, to create connected, integrated mobility systems – the fundamental building blocks for Destination Zero.”

Project Vector was developed at the National Automotive Innovation Centre with academic and external partners.

Project director Dr Tim Leverton said, “The megatrends of urbanization and digitization make connected urban mobility systems necessary and inevitable. Shared and private vehicles will share spaces with and be connected to public transit networks, so you can travel on demand and autonomously. That is a complex task, best achieved by working together with partners across the spectrum of vehicles, infrastructure and the digital world.”

The intention is to collaborate with Coventry city council and the West Midlands Combined Authority to launch a mobility service from late 2021 as a living laboratory for future mobility in Coventry.

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