Genesis G80 offers luxury-focused technology

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The Genesis G80 has made its digital world premiere, offering luxury and safety to the executive sedan.

Entering the marketplace today (Monday, March 30) in South Korea, and in the second half of the year in other markets, the G80 comes with a number of active and passive safety systems as standard.

ADAS systems include Highway Driving Assist II, assisting the driver during lane change maneuvers when the turn signal is used, among other features.

The world-first Smart Cruise Control with Machine Learning incorporates artificial intelligence within the ADAS to help the car independently learn the characteristics of the driver.

Forward Collision Avoidance Assist helps bring the G80 to a stop automatically in certain situations where there is a risk of collision. It can detect potential collision risks where a pedestrian is sensed close to the vehicle.

Blind Spot Collision Avoidance Assist actively monitors blind spots, reducing the chance of potential impact with moving vehicles and if a vehicle is in the driver’s blind spot.

William Lee, executive vice president and global head of the Genesis Brand, said, “The core of our brand lies within the G80. This segment represents where we started and we’re pleased that our newest offering achieves a perfect balance of discerning luxury and inspiring performance for our customers.”

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