Autonomous driving (AD) technology company BrightDrive has partnered with SiMa.ai, a company specializing in software-centric embedded edge machine learning systems-on-chip, to accelerate innovation in autonomous driving.
The companies are looking to leverage SiMa.ai’s MLSoC technology alongside BrightDrive’s advanced hardware platform.
BrightDrive’s autonomous driving HW Platform is designed to support self-driving applications ranging from Level 1 to 5. This platform, BrightDrive says, has processing capabilities, high data bandwidth, low power consumption and is Automotive Safety Integrity Level D (ISO 26262) compliant. It is slated for release by late 2026.
SiMa.ai’s MLSoC platform is purpose-built to support the deployment and scalability of machine learning models at the embedded edge. Focused on computer vision applications, SiMa.ai’s technology is designed to perform well while using minimal power, making it an ideal solution choice for accelerating perception algorithms in AD systems.
The collaboration was announced this week (April 9–11) at Embedded World Conference, where attendees witnessed a live demonstration of sensor fusion technology, showing the integration of SiMa.ai with BrightDrive’s HW platform. The demo featured real-time fusion of data from four cameras and 2 lidar sensors.
“We are thrilled about our collaboration with SiMa.ai,” said Hossam Yahia, CEO of BrightDrive.
“This partnership marks the launch of the A-Sample of our advanced BrightDrive autonomous driving platform, showcasing significant performance capabilities. Subsequent samples will include more sensor interfaces, AUTOSAR, ISO 26262, and ISO 21434 compliance.”
Harald Kroeger, head of automotive business at SiMa.ai, added, “Our collaboration with BrightDrive demonstrates our commitment to driving innovation in advanced driver assistance, from Level 1 to Level 5. SiMa.ai brings the missing piece of the puzzle: extremely high performance with very low power consumption.”