Nissan Motor has announced its long‑term vision: Mobility Intelligence for Everyday Life, a plan to integrate mobility intelligence into everyday life through Nissan’s focus on AI-defined vehicles (AIDV), offering a choice of electrification technologies to meet diverse customer and market needs.
Ivan Espinosa, president and CEO, said, “This is the right moment to articulate Nissan‘s long‑term vision as we move beyond the Re:Nissan recovery plan and set a clear path for the future. Our vision defines where Nissan is headed, with customer experience as our guiding priority. By advancing mobility intelligence, we will deliver intuitive, advanced and reliable products and technologies that offer outstanding value and enrich how mobility is experienced.”
At the core of the strategy is Nissan AIDV, combining Nissan AI Drive and Nissan AI Partner technologies. The company says this will integrate AI with vehicle control and safety systems, building on existing advanced driver assistance technology. Nissan aims to deploy AI Drive across 90% of its line-up over the long term.
The first model expected to reflect this approach is the latest Nissan Elgrand, due in summer 2026, which will introduce next-generation ProPilot with end-to-end autonomous technologies by the end of the 2027 financial year.
Christian Meunier, chairman of Nissan Americas, added, “Across the Americas, our focus on execution is making the region a key contributor to Nissan’s turnaround, driven by both revenue growth and disciplined cost reduction. We delivered significant year-over-year increases in US retail share, making Nissan the fastest-growing mainstream brand since August 2025. We’re also seeing solid progress in Canada and continued growth in Mexico, where we have maintained the #1 position for 18 consecutive years – proof that getting the fundamentals right matters. Our balance of strong execution today and smart, impactful investments in the future will strengthen our business and drive sustainable growth.”
Electrification
Alongside autonomy development, Nissan is expanding electrification through its e-Power hybrid system and a wider mix of powertrains, including hybrid, plug-in hybrid and range extender systems developed through partnerships. A new hybrid system for frame-based vehicles is also planned.
This broader offer includes development of a new hybrid electric vehicle system (HEV) for future frame‑based vehicles, serving customers requiring greater capability and long‑range confidence. Nissan says it will complete the spectrum of customer choice by offering plug‑in hybrid and range‑extender hybrid solutions through partnerships.
Streamlined product portfolio
The company will streamline its model line-up from 56 to 45 models, exiting low-performing models and reallocating reinvestment to growth areas. At the same time, Nissan says it will expand powertrain options for each model, to give customers more choice, increase volume per model and strengthen the company’s business foundation.
Key upcoming models include the Rogue and X-Trail Hybrid e-Power, the Xterra for North America, the Juke EV for Europe, and the Skyline for Japan. Infiniti will also be expanded with new and refreshed models, including an all-new QX65 SUV due in 2027.
Nissan said its industrial strategy will shift toward architecture-led development based on shared platforms and software, aiming to improve development speed, cost efficiency and scalability.
Espinosa concluded, “As we continue on our path to recovery, it is essential that Nissan seizes the opportunities provided by AI technologies, by electrification and the innovation embedded in our latest products to drive market growth and focus relentlessly on serving the customer.”
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