Qualcomm partners with Ferrari on digital cockpits and ADAS

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Qualcomm Technologies and Ferrari have announced a strategic technology collaboration aimed at helping accelerate the digital transformation of Ferrari. Qualcomm Technologies will serve as Ferrari’s systems solutions provider for its upcoming vehicles, as well as a partner to the Ferrari Formula 1 team and Ferrari eSports team.

The partnership will see Ferrari work with Qualcomm Technologies to utilize the Snapdragon Digital Chassis on Ferrari road cars. The digital chassis comprises open and scalable cloud-connected platforms needed for next-generation vehicles, and includes telematics and connectivity, the digital cockpit, as well as ADAS functions. As a part of the agreement, Qualcomm Technologies and its partners will also work with Ferrari to design, develop and integrate Ferrari’s digital cockpits.

“We believe innovation requires market leaders working together,” said Benedetto Vigna, CEO of Ferrari. “Thanks to this agreement with Qualcomm Technologies, we expand our knowledge in digital technologies and web 3.0 areas with great potential for automotive and motorsport. We believe valuable partnerships, and a distinctive Ferrari interpretation, ultimately enhances product excellence.”

Qualcomm Technologies will begin serving as a partner of the F1 team from the start of the 2022 season. Additionally, the Maranello marque’s eSports activities will also be part of the official partnership.

“We are excited to see our automotive technology leadership play an integral role in this new strategic relationship with Ferrari,” added Cristiano Amon, president and CEO of Qualcomm. “We look forward to helping shape what the future holds as we work together to bring world-class driving experiences to their customers through our Snapdragon Digital Chassis.”

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Lawrence has been covering engineering subjects – with a focus on motorsport technology – since 2007 and has edited and contributed to a variety of international titles. Currently, he oversees Automotive Powertrain Technology and Professional Motorsport World magazines as editor.

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