Semiconductor supplier Microchip Technology and automotive camera module supplier Sunny Smartlead have collaborated to expand the Automotive SerDes Alliance Motion Link (ASA‑ML) ecosystem. As part of this collaboration, Sunny Smartlead is introducing advanced driver assistance systems (ADAS) camera modules built on Microchip’s VS700 family of ASA‑ML devices, designed to enable faster, simpler and more cost-effective camera development for the automotive industry.
The collaboration brings together Microchip’s ASA‑ML serializer technology and Sunny Smartlead’s camera module expertise to make it easier for automotive OEMs and Tier 1 suppliers to develop secure, high‑speed and standardized ADAS camera solutions for software-defined vehicles (SDV). ASA‑ML enables an interoperable approach to in‑vehicle connectivity as an alternative to proprietary serializer/deserializer technologies or single‑vendor ecosystems.
ASA‑ML technologies enable onboard security and timing capabilities. The integrated secure element, ASAsec, provides built‑in link‑layer authentication and encryption to protect in‑vehicle data while reducing system complexity and offloading security processing from the host processor. Precision Time Base (PTB) delivers highly accurate, deterministic time synchronization across sensors, enabling reliable sensor alignment and supporting ADAS sensor fusion use cases.
This partnership signals growing ecosystem maturity for ASA‑ML, providing OEMs with greater confidence that key partners and suppliers are aligned around the standard. Sunny Smartlead’s decision to standardize its camera modules using Microchip’s ASA‑ML solution reflects the growing readiness of the ecosystem and demonstrates a strong foundation for adoption.
“By working closely with global suppliers like Sunny Smartlead, we’re developing a production‑ready, multivendor camera ecosystem around ASA-ML, making it a practical, platform-level choice for OEMs,” said Kevin So, vice president of Microchip’s communications business unit. “This collaboration enables a scalable family of ASA‑ML‑based camera modules and helps automotive customers in China and elsewhere adopt secure, synchronized and future‑ready SDV architectures.”
“We strategically selected Microchip because it is a leader in ASA-ML technology for automotive camera solutions,” explained Ryan Zhou, marketing director at Sunny Smartlead. “This partnership is a cornerstone of our efforts to advance next‑generation ADAS technology across China.”
Sunny Smartlead’s camera modules integrate Microchip’s ASA‑ML serializer (VS775S) to support prototyping and evaluation within the expanding ASA‑ML ecosystem.
In related news, Hyundai Mobis accelerates SDV and ADAS validation with large-scale data integration system