Uhnder joins Automotive Safety Council to advance ADAS and AV road safety

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Digital imaging radar chip specialist Uhnder, Inc, has become a member of the Automotive Safety Council (ASC) to help advance safety standards and guidelines for advanced driver assistance systems (ADAS) and autonomous vehicles. The ASC is an international trade association of the world’s leading automotive safety suppliers working to improve automotive safety systems and equipment.

Austin, Texas-based Uhnder has joined the ASC as a system supplier member and will take an active role on the ADAS and Autonomous Driving Technical Sub-committee. This committee is focused on providing insights and guidance on safety concerns affecting the global automotive industry during a time of rapid technological advancements and new government regulations.

“We are pleased to join a leading automotive industry organization addressing ADAS and autonomous vehicle safety issues,” said Manju Hegde, CEO, Uhnder. “Our goal is to make the roads safer not only for drivers and passengers, but also for vulnerable road users – pedestrians and cyclists. Uhnder’s collaboration with the ASC will inform future requirements for radar sensors for both ADAS and automated vehicles to ensure they can clearly perceive more in harsh environments resulting in safer roadways for all.”

Douglas Campbell, president, Automotive Safety Council, added, “We are pleased to welcome Uhnder to the Automotive Safety Council to help our efforts to reduce road accidents and reduce fatalities of vulnerable road users, which have increased to 20% of all roadway deaths in the USA. As automotive safety challenges evolve, we welcome Uhnder’s expertise in pioneering digital software-defined imaging radar to help us advance safety standards and guidelines for the industry.”

Based on a combination of CMOS and digital code modulation, Uhnder’s fully software-defined, Voxel radar-on-chip (RoC) and sensor modules enable high-resolution digital perception for ADAS, AV, and logistics automation systems.

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With over 20 years experience in editorial management and content creation for multiple, market-leading titles at UKi Media & Events (publisher of Autonomous Vehicle International), Anthony has written articles and news covering everything from aircraft, airports and cars, to cruise ships, trains, trucks and even tires!

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