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Business

IPG Automotive expands distribution network in Southeast Asia

Zahra AwanBy Zahra AwanSeptember 2, 20252 Mins Read
Ir. Ts. Dr. Vimal Rau, founder and technical advisor of AVeTS (left), Andre Fischbeck, senior new markets development manager at IPG Automotive (middle), and Sri Hari Sampath, head of sales at IPG Automotive India (right).
Ir. Ts. Dr. Vimal Rau, founder and technical advisor of AVeTS (left), Andre Fischbeck, senior new markets development manager at IPG Automotive (middle), and Sri Hari Sampath, head of sales at IPG Automotive India (right).
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Automated Vehicle Test Solution (AVeTS) has become an IPG Automotive sales partner for the ASEAN region. AVeTS will distribute IPG’s simulation software CarMaker, the solution for testing and validation of automated driving functions, advanced driver assistance systems as well as chassis components across the entire development process.

AVeTS will also offer consulting, training courses and integration support for complex test environments dedicated to the local market.

“Our customers across the globe are faced with the challenge of making development processes more efficient, safe, and sustainable. Simulation is a key lever – especially in a dynamic and fast-growing market such as Southeast Asia,” said Martin Elbs, senior vice president & chief customer officer at IPG Automotive. “With AVeTS, we are winning a strong partner that allows customers in the region to experience our technologies on-site and supports them with technical expertise as well as an in-depth understanding of local requirements.”

“With strong assistance and guidance from IPG Automotive, we are able to support customer needs in development and research activities using IPG Automotive’s products, emphasizing more on digital solutions and software-based testing for automotive technology,” added Ir. Ts. Dr. Vimal Rau, founder and technical advisor of AVeTS.

In related news, Aurrigo has secured £1m (US$1.35m) support from the Connected and Automated Mobility (CAM) Pathfinder – Enhancements program and Innovate UK’s Launchpad program to start work on four new projects. Read the full story here

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