Brodmann17, a developer of deep-learning software for advanced driver assistance systems (ADAS) and automated driving, is to open a new office in Detroit, Michigan, to support the company’s growing client base in the USA. The company, headquartered in Tel Aviv, Israel, already has a presence in Japan and South Korea and has plans to establish itself in Germany.
After the company raised US$11m from its Series A funding round in March, Brodmann17 appointed Rob Crawford to lead the Detroit office as the US general manager. Crawford, the former vice president of global sales at automotive software company Movimento, has more than 25 years of experience in global sales and business development within the automotive industry.
“I’m excited to be joining Brodmann17’s world-class team to help expand the company’s reach,” said Crawford. “The rising demand for ADAS makes Brodmann17 more relevant now than ever before. I look forward to working as part of the team, bringing the benefits of AI from premium to mass-market vehicles.”
While there is growing consumer demand for ADAS and automated driving technology, there is a large gap between the amount people realistically willing to pay for the technology and the cost to produce it. While most companies rely on hardware that is bulky, costly and power-inefficient to meet this demand, Brodmann17 focuses on software.
Brodmann17’s deep learning perception solution enables a 95% cost reduction and a massive reduction in the calculations needed to produce accurate computer vision capabilities. The company’s game-changing deep-learning perception technology offers performance improvement on any hardware, including low-power processors.
Adi Pinhas, Brodmann17’s co-founder and CEO, said, “We are seeing an unparalleled surge in demand for high-quality perception solutions for the automotive industry and particularly for Brodmann17’s unique degree of expertise, which enables 20x performance improvement on any hardware.
“We are excited to establish a presence in Detroit, where we will continue strengthening relationships with industry decision makers and working to provide the most efficient deep-learning perception solution on the market to our clients.”