Audi creates dedicated AV business unit

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VW Group’s Audi has signaled its intent in the AV market by establishing a dedicated AV business unit called Artemis.

Headed by Alex Hitzinger, who’s CV includes a spell at Apple and who has most recently been the senior vice president with responsibility for autonomous driving at Volkswagen Group, the new unit’s first task is to create an electric autonomous car by 2024. The project will work globally with digital services being provided by the group’s platform based in Ingolstadt, Germany.

Markus Duesmann, who took over as CEO of Audi two months ago, said the move is designed to help the company “pioneer an AV model quickly and unbureaucratically” and that the division will be “as agile as a racing team.”

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