Neusoft Reach’s Ambarella-based front ADAS goes into mass production in mainstream passenger vehicles

LinkedIn +

Front advanced driver assistance system smart camera products co-developed by Ambarella and Neusoft Reach Automotive Technology have gone into mass production inside vehicle models being produced by Chinese OEMs. The products also feature in passenger car models which entered series production in 2022.

The third generation X-Cube 3.0 front view smart camera from Neusoft Reach is based on Ambarella’s CV22 artificial intelligence (AI) vision system-on-chip (SoC). The SoC runs the camera’s L2 AI perception algorithm. At present, the X-Cube 3.0 is being introduced into mass production processes to deliver safe and efficient passenger car technologies and solutions for OEMs.

“It is gratifying to see our work with Neusoft Reach on their L2 front-ADAS smart camera product achieving mass production in a range of OEM passenger cars,” said Fermi Wang, president and CEO of Ambarella.

“Our CVflow SoCs provide a high-performance AI processing engine for Neusoft Reach’s advanced neural network algorithms. Additionally, our integrated image signal processor continues to set the industry benchmark for image quality, while our efficient SoC architecture provides the industry’s best AI performance per watt.”

Share this story:

About Author


After spending six years working as a mechanic for various motorsport and high-end performance car companies, Callum joined UKi Media & Events in February 2020 as an assistant editor. In this role he uses his vast practical knowledge and passion for automotive to produce informative news pieces for multiple vehicle-related sectors. Currently, he is responsible for content across UKi Media & Events' portfolio of websites while also writing for the company's print titles.

Comments are closed.