ADAS & Autonomous Vehicle International
  • News
    • A-L
      • ADAS
      • AI & Sensor Fusion
      • Business
      • Connectivity
      • Cybersecurity
      • Expo
      • HMI
      • Last-mile delivery
      • Legislation & Standards
      • Localization/GNSS
    • M-Z
      • Mapping
      • Off-Highway
      • Robo-Taxis
      • Sensors
      • Shared Mobility
      • Safety
      • Simulation
      • Testing
      • Trucks
      • V2X
  • Features
  • Online Magazines
    • January 2025
    • September 2024
    • April 2024
    • January 2024
    • Subscribe
  • Opinion
  • Videos
  • Supplier Spotlight
  • Events
LinkedIn Facebook Twitter
  • Automotive Interiors
  • Automotive Testing
  • Automotive Powertrain
  • Professional Motorsport
  • Tire Technology
  • Media Pack
    • 2026 Media Pack
    • 2025 Media Pack
LinkedIn Facebook
Subscribe
ADAS & Autonomous Vehicle International
  • News
      • ADAS
      • AI & Sensor Fusion
      • Business
      • Connectivity
      • Cybersecurity
      • Expo
      • HMI
      • Last-mile delivery
      • Legislation & Standards
      • Localization/GNSS
      • Mapping
      • Off-Highway
      • Robo-Taxis
      • Sensors
      • Shared Mobility
      • Safety
      • Simulation
      • Testing
      • Trucks
      • V2X
  • Features
  • Online Magazines
    1. April 2025
    2. January 2025
    3. September 2024
    4. April 2024
    5. January 2024
    6. Subscribe
    Featured
    April 15, 2025

    In this Issue – April 2025

    Online Magazines By Web Team
    Recent

    In this Issue – April 2025

    April 15, 2025

    In this Issue – January 2025

    November 29, 2024

    In this Issue – September 2024

    July 23, 2024
  • Opinion
  • Videos
  • Supplier Spotlight
  • Events
  • Awards
    • About
    • 2025 winners
    • Judges
  • Webinars
LinkedIn Facebook
Subscribe
ADAS & Autonomous Vehicle International
ADAS

GM’s Ultra Cruise to use a suite of sensors to provide a 360° view of the vehicle

Callum Brook-JonesBy Callum Brook-JonesMarch 9, 20233 Mins Read
Share
LinkedIn Twitter Facebook Email

The next-generation advanced driver assistance system Ultra Cruise from General Motors will have a 360° view of the vehicle provided by a suite of sensors when it launches on the Cadillac Celestiq. The system is designed to ultimately enable hands-free driving in 95% of driving scenarios.

The hands-free system will use a combination of cameras, short- and long-range radars, lidar behind the windshield, a brand-new computing system and a driver attention system to monitor the driver’s head position and/or eyes in relation to the road to help ensure driver attention. Working through “sensor fusion”, these systems will provide Ultra Cruise with a 360°, 3D representation of the vehicle’s surrounding environment.

“GM’s fundamental strategy for all ADAS features, including Ultra Cruise, is safely deploying these technologies,” said Jason Ditman, GM chief engineer, Ultra Cruise. “A deep knowledge of what Ultra Cruise is capable of, along with the detailed picture provided by its sensors, will help us understand when Ultra Cruise can be engaged and when to hand control back to the driver. We believe consistent, clear operation can help build drivers’ confidence in Ultra Cruise.”

As the solution progresses and various over-the-air updates are released, the OEM anticipates that customers will be able to travel hands-free using Ultra Cruise on nearly all paved public roads in the USA and Canada. GM has placed a focus on expanding the company’s ADAS accessibility, using a combination of the currently available Super Cruise driver assistance technology, and in the near future, Ultra Cruise.

The Ultra Cruise system includes:

A driver attention system consisting of a small camera, located on the top of the steering column, which uses infrared light to help monitor the driver’s head position and/or eyes in relation to the road to help ensure driver attention;

A compute platform: the physical hardware that enables Ultra Cruise. The system will be powered by a scalable compute architecture featuring system-on-chips developed by Qualcomm Technologies.

Long-range cameras: Seven, eight-megapixel cameras are located on the front, corners, back and sides of the vehicle. These enable the system to detect objects including traffic signs, traffic lights, other vehicles and pedestrians.

Short-range radars: Placed on the four corners of the vehicle, the radars sense a radius of up to 90m around the vehicle, spotting pedestrians crossing the street or vehicles in other lanes.

Long-range radars: Three 4D long-range radars on the front and back of the vehicle enable the use of Adaptive Cruise Control speeds as well as lane change maneuvers at highway speeds by helping to detect an object’s location, direction and elevation relative to the speed of the vehicle. They also help the system determine safe stopping distances.

Lidar: Located behind the windshield, lidar helps to produce an accurate 3D-view of the scene, enabling more precise detection of objects and road features such as vehicles and lane markings, even in poor weather conditions.

Share. Twitter LinkedIn Facebook Email
Previous ArticleTeleo announces customer deals for Supervised Autonomy retrofit solution
Next Article MIT engineers develop WiSwarm to prioritize wi-fi data transfer

Related Posts

Connectivity

LDRA joins Renesas Ready Partner Network and R-Car Consortium to accelerate safety-critical software development

June 30, 20253 Mins Read
Safety

Seeing Machines and Mitsubishi Electric launch Guardian Generation 3 trial in North America

June 30, 20252 Mins Read
Shared Mobility

Fusion Processing launches Cambridge’s first automated bus service

June 26, 20253 Mins Read
Latest News

LDRA joins Renesas Ready Partner Network and R-Car Consortium to accelerate safety-critical software development

June 30, 2025

Seeing Machines and Mitsubishi Electric launch Guardian Generation 3 trial in North America

June 30, 2025

Singapore to deploy WeRide AVs on public roads in Punggol by end 2025

June 30, 2025
FREE WEEKLY E-NEWSLETTER

Receive breaking stories and features in your inbox each week, for free


Enter your email address:


Our Social Channels
  • Facebook
  • LinkedIn
Getting in Touch
  • Free Weekly E-Newsletters
  • Meet the Editors
  • Contact Us
  • Media Pack
    • 2026 Media Pack
    • 2025 Media Pack
RELATED UKI TOPICS
  • Automotive Interiors
  • Automotive Testing
  • Automotive Powertrain
  • Professional Motorsport
  • Tire Technology
  • Media Pack
    • 2026 Media Pack
    • 2025 Media Pack
© 2025 UKi Media & Events a division of UKIP Media & Events Ltd
  • Terms and Conditions
  • Privacy Policy
  • Cookie Policy
  • Notice & Takedown Policy
  • Site FAQs

Type above and press Enter to search. Press Esc to cancel.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Cookie settingsACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

CookieDurationDescription
cookielawinfo-checbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Performance

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Advertisement

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

SAVE & ACCEPT