ADAS & Autonomous Vehicle International
  • News
    • A-L
      • ADAS
      • AI & Sensor Fusion
      • Business
      • Connectivity
      • Cybersecurity
      • Expo
      • HMI
      • Last-mile delivery
      • Legislation & Standards
      • Localization/GNSS
    • M-Z
      • Mapping
      • Off-Highway
      • Robo-Taxis
      • Sensors
      • Shared Mobility
      • Safety
      • Simulation
      • Testing
      • Trucks
      • V2X
  • Features
  • Online Magazines
    • January 2025
    • September 2024
    • April 2024
    • January 2024
    • Subscribe
  • Opinion
  • Videos
  • Supplier Spotlight
  • Events
LinkedIn Facebook Twitter
  • Automotive Interiors
  • Automotive Testing
  • Automotive Powertrain
  • Professional Motorsport
  • Tire Technology
  • Media Pack
LinkedIn Facebook
Subscribe
ADAS & Autonomous Vehicle International
  • News
      • ADAS
      • AI & Sensor Fusion
      • Business
      • Connectivity
      • Cybersecurity
      • Expo
      • HMI
      • Last-mile delivery
      • Legislation & Standards
      • Localization/GNSS
      • Mapping
      • Off-Highway
      • Robo-Taxis
      • Sensors
      • Shared Mobility
      • Safety
      • Simulation
      • Testing
      • Trucks
      • V2X
  • Features
  • Online Magazines
    1. April 2025
    2. January 2025
    3. September 2024
    4. April 2024
    5. January 2024
    6. Subscribe
    Featured
    April 15, 2025

    In this Issue – April 2025

    Online Magazines By Web Team
    Recent

    In this Issue – April 2025

    April 15, 2025

    In this Issue – January 2025

    November 29, 2024

    In this Issue – September 2024

    July 23, 2024
  • Opinion
  • Videos
  • Supplier Spotlight
  • Events
  • Awards
    • About
    • Shortlist
    • Judges
LinkedIn Facebook
Subscribe
ADAS & Autonomous Vehicle International
ADAS

Ford creates Latitude AI subsidiary to advance automated driving technologies

Callum Brook-JonesBy Callum Brook-JonesMarch 3, 20232 Mins Read
Share
LinkedIn Twitter Facebook Email

The Ford Motor Company has established Latitude AI, a company that will focus on the development of a hands-free, eyes-off-the-road automated driving system for vehicles.

By forming Latitude, Ford will benefit from an additional team of experts with knowledge in the fields of machine learning, robotics, software, sensors, systems engineering and operations. This will support the OEM’s continued development of automated driving technology, including advancements in Ford’s BlueCruise system, which has already exceeded 80,000,000km of hands-free driving.

Latitude will investigate the use of automated driving features during unpleasant driving scenarios such as bumper-to-bumper, stop/start traffic or long highway journeys.

“We see automated driving technology as an opportunity to redefine the relationship between people and their vehicles,” said Doug Field, chief advanced product development and technology officer at Ford Motor Company. “Customers using BlueCruise are already experiencing the benefits of hands-off driving. The deep experience and talent in our Latitude team will help us accelerate the development of all-new automated driving technology with the goal of not only making travel safer, less stressful and more enjoyable but ultimately over time giving our customers some of their day back.”

Ford has hired approximately 550 former Argo AI employees across machine learning and robotics, cloud platforms, mapping, sensors and compute systems, test operations, systems and safety engineering.

The CEO of Latitude is Sammy Omari, who is also the executive director of ADAS technologies at Ford. Peter Carr has been appointed chief technology officer and will be responsible for Latitude’s product and technical development. David Gollob is president and will conduct the company’s business operations.

“We believe automated driving technology will help improve safety while unlocking all-new customer experiences that reduce stress and, in the future, will help free up a driver’s time to focus on what they choose,” said Omari. “The expertise of the Latitude team will further complement and enhance Ford’s in-house global ADAS team in developing future driver-assist technologies, ultimately delivering on the many benefits of automation.”

For more on ADAS, please click here.

Share. Twitter LinkedIn Facebook Email
Previous ArticleApollo Go expands autonomous ride-hailing service to Wuhan
Next Article ADAS & Autonomous Vehicle Technology Expo Europe – preliminary conference program released!

Related Posts

AI & Sensor Fusion

NEW WEBINAR: Driving performance, efficiency and reliability – material solutions for vehicle domain controllers

May 6, 20252 Mins Read
Simulation

rFpro launches digital twin of rural UK road

May 2, 20253 Mins Read
Business

Toyota and Waymo to partner on autonomous driving deployment

May 1, 20253 Mins Read
Latest News

Elektrobit and Metoak partner on SDV safety ecosystem development

May 12, 2025

Hyundai Motor and Plus unveil autonomous hydrogen freight ecosystem concept

May 12, 2025

EXPO NEWS: Opens next week!

May 12, 2025
FREE WEEKLY E-NEWSLETTER

Receive breaking stories and features in your inbox each week, for free


Enter your email address:


Our Social Channels
  • Facebook
  • LinkedIn
Getting in Touch
  • Free Weekly E-Newsletters
  • Meet the Editors
  • Contact Us
  • Media Pack
RELATED UKI TOPICS
  • Automotive Interiors
  • Automotive Testing
  • Automotive Powertrain
  • Professional Motorsport
  • Tire Technology
  • Media Pack
© 2025 UKi Media & Events a division of UKIP Media & Events Ltd
  • Terms and Conditions
  • Privacy Policy
  • Cookie Policy
  • Notice & Takedown Policy
  • Site FAQs

Type above and press Enter to search. Press Esc to cancel.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Cookie settingsACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

CookieDurationDescription
cookielawinfo-checbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Performance

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Advertisement

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

SAVE & ACCEPT