European office and management addition for AEye

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USA-headquartered lidar developer AEye has opened a new office in Munich, Germany, to support its automotive, mobility, trucking, logistics and smart infrastructure customers in Europe. The company has also appointed veteran automotive engineer Andreas Prinz as technical sales director for Europe.

“We’ve experienced strong demand and traction in Europe across application segments, necessitating an on-the-ground physical presence to support AEye’s growing customer base,” said Bernd Reichert, senior vice president of automotive for AEye. “The new office will be led by Andreas Prinz, who has not only deep industry experience, but a long track record of successfully building and optimizing the performance of teams in various markets.”

Prinz comes to AEye with more than two decades of experience in automotive software. Most recently, he served as the director of customer programs for TTTech Auto in Munich, leading a software task force of 180 people. Prior to that, he held director roles at both Magna Electronics and Harman, as well as various engineering roles at companies such as Continental Automotive Systems and Motorola.

“Ramping up the Germany office is a natural next step in what has been a period of sustained growth for AEye,” said Reichert. “We are looking forward to working with existing customers, partners, suppliers and system integrators in Europe, while simultaneously engaging with new partners to serve the demand for safe, reliable autonomous solutions across the globe.”

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Lawrence has been covering engineering subjects – with a focus on motorsport technology – since 2007 and has edited and contributed to a variety of international titles. Currently, he oversees Automotive Powertrain Technology and Professional Motorsport World magazines as editor.

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