ADAS & Autonomous Vehicle International
  • News
    • A-L
      • ADAS
      • AI & Sensor Fusion
      • Business
      • Connectivity
      • Cybersecurity
      • Expo
      • HMI
      • Last-mile delivery
      • Legislation & Standards
      • Localization/GNSS
    • M-Z
      • Mapping
      • Off-Highway
      • Robo-Taxis
      • Sensors
      • Shared Mobility
      • Safety
      • Simulation
      • Testing
      • Trucks
      • V2X
  • Features
  • Online Magazines
    • January 2025
    • September 2024
    • April 2024
    • January 2024
    • Subscribe
  • Opinion
  • Videos
  • Supplier Spotlight
  • Events
LinkedIn Facebook Twitter
  • Automotive Interiors
  • Automotive Testing
  • Automotive Powertrain
  • Professional Motorsport
  • Tire Technology
  • Media Pack
    • 2026 Media Pack
    • 2025 Media Pack
LinkedIn Facebook
Subscribe
ADAS & Autonomous Vehicle International
  • News
      • ADAS
      • AI & Sensor Fusion
      • Business
      • Connectivity
      • Cybersecurity
      • Expo
      • HMI
      • Last-mile delivery
      • Legislation & Standards
      • Localization/GNSS
      • Mapping
      • Off-Highway
      • Robo-Taxis
      • Sensors
      • Shared Mobility
      • Safety
      • Simulation
      • Testing
      • Trucks
      • V2X
  • Features
  • Online Magazines
    1. April 2025
    2. January 2025
    3. September 2024
    4. April 2024
    5. January 2024
    6. Subscribe
    Featured
    April 15, 2025

    In this Issue – April 2025

    Online Magazines By Web Team
    Recent

    In this Issue – April 2025

    April 15, 2025

    In this Issue – January 2025

    November 29, 2024

    In this Issue – September 2024

    July 23, 2024
  • Opinion
  • Videos
  • Supplier Spotlight
  • Events
  • Awards
    • About
    • 2025 winners
    • Judges
  • Webinars
LinkedIn Facebook
Subscribe
ADAS & Autonomous Vehicle International
Safety

Hyundai invests in AI that enables AVs to understand human behavior

James BillingtonBy James BillingtonOctober 12, 20183 Mins Read
Hyundai Cradle
Hyundai Cradle
Share
LinkedIn Twitter Facebook Email

Driverless cars are set to become smoother and more intuitive after scientists and Hyundai have developed technology to make them behave like humans.

One of the stumbling blocks with autonomous cars has been their inability to interpret visual cues from pedestrians, making them overly cautious. So when a person begins to cross the street but changes their mind, a driverless car might just stop and wait.

But engineers at Perceptive Automata have developed artificial intelligence software that enables driverless vehicles to understand people’s state-of-mind, including that of pedestrians, cyclists and other motorists.

With the software installed, autonomous vehicles can anticipate what pedestrians, cyclists and motorists might do next.

Automated vehicles need this capability to drive safely, smoothly and predictably in a human-dominated road environment.

The predictive technology lets self-driving vehicles make rapid judgments about the intentions and awareness of people on the street – giving machines unprecedented human-like intuition.

Perceptive Automata’s software comes into its own when a pedestrian begins to cross the street but sees the approaching autonomous car and decides to stop and ‘wave’ it on.

In this situation, an autonomous vehicle without the software would stop and wait, even though the pedestrian has no intention to cross.

However, the new software will read the pedestrian’s intent and pass this information to the autonomous system’s decision-making module, enabling the car to continue safely on its route.

Perceptive Automata, based in Boston, Massachusetts, has now been backed by Hyundai CRADLE, the car firm’s technology investment arm.

John Suh, vice president of Hyundai CRADLE, said, “One of the biggest hurdles facing autonomous vehicles is the inability to interpret the critical visual cues about human behavior that human drivers can effortlessly process.

“Perceptive Automata is giving the AV industry the tools to deploy autonomous vehicles that understand more like humans, creating a safer and smoother driving experience.”

Perceptive Automata’s core technology takes sensor data from vehicles that show interactions with people. This is used to train deep learning models to interpret human behavior the way people do.

The end result is sophisticated artificial intelligence software that can be integrated into autonomous driving systems. With the software installed, autonomous vehicles can anticipate what pedestrians, cyclists and motorists might do next.

Hyundai has been one of the leading car manufacturers in the development of autonomous driving technology.

Earlier this year, a fleet of Hyundai Nexos self-drove 118 miles from Seoul to Pyeongchang in South Korea, reaching speeds of almost 70mph on a route that included built up areas and open roads.

Sid Misran, co-founder and CEO of Perceptive Automata, added, “We are ecstatic to have an investor on board like Hyundai that understands the importance of the problem we are solving for self-driving cars and next-generation driver assistance systems.

“Hyundai is one of the biggest auto makers in the world and having them back our technology is incredibly validating.”

Share. Twitter LinkedIn Facebook Email
Previous ArticleThe end of traffic lights? Ford explores non-stop journeys with connected cars
Next Article Sim cities: How virtual worlds for testing AVs are built

Related Posts

ADAS

Nvidia Drive full-stack autonomous vehicle software rolls out

June 13, 20253 Mins Read
Testing

Tier IV launches autonomous test vehicle development kit

June 13, 20252 Mins Read
Connectivity

NXP and Rimac collaborate on vehicle control architecture

June 13, 20253 Mins Read
Latest News

WeRide collaborates with RTA and Uber to launch pilot operations

June 16, 2025

Aurrigo founder David Keene receives MBE for the decarbonization of airports

June 13, 2025

WATCH NOW: Driving performance, efficiency and reliability – material solutions for vehicle domain controllers

June 13, 2025
FREE WEEKLY E-NEWSLETTER

Receive breaking stories and features in your inbox each week, for free


Enter your email address:


Our Social Channels
  • Facebook
  • LinkedIn
Getting in Touch
  • Free Weekly E-Newsletters
  • Meet the Editors
  • Contact Us
  • Media Pack
    • 2026 Media Pack
    • 2025 Media Pack
RELATED UKI TOPICS
  • Automotive Interiors
  • Automotive Testing
  • Automotive Powertrain
  • Professional Motorsport
  • Tire Technology
  • Media Pack
    • 2026 Media Pack
    • 2025 Media Pack
© 2025 UKi Media & Events a division of UKIP Media & Events Ltd
  • Terms and Conditions
  • Privacy Policy
  • Cookie Policy
  • Notice & Takedown Policy
  • Site FAQs

Type above and press Enter to search. Press Esc to cancel.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Cookie settingsACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

CookieDurationDescription
cookielawinfo-checbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Performance

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Advertisement

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

SAVE & ACCEPT