ADAS & Autonomous Vehicle Technology Summit North America kicked off today, August 27, at the San Jose McEnery Convention Center in California. International leaders in automated driving, including OEMs, technology innovators, suppliers, academics, government and regulatory bodies, have gathered to explore the key topics propelling scalable end-to-end ADAS/AV development and deployment.
At the exhibition, established suppliers and disrupters are highlighting their latest products, technologies, trends and services to help accelerate test and validation programs. Here are just a few of the highlights from the show floor.
RunSafe’s research reveals cybersecurity is a decisive purchasing factor for consumers
Cybersecurity specialist RunSafe is sharing copies of its 2025 Connected Car Cyber Safety & Security Index and speaking with visitors about its Risk Reduction Analysis, which uncovers risks in software supply chains. The Index surveyed 2,000 connected car owners from the US, UK and Germany, and found that consumer awareness of connected car cybersecurity threats has transformed cybersecurity from a technical afterthought into a decisive factor in purchasing decisions. Seventy-nine per cent of drivers prioritize protecting physical safety from cyberattacks over securing personal data stored in their vehicles, while 65% believe remote hacking is possible, fueled by reliance on AI and multiple software providers. “We’re here to help auto makers and suppliers tackle growing software cybersecurity risks,” explained VP of sales Hal Bentley. “We’re meeting automotive leaders who want to stay ahead of regulations, protect drivers’ safety and use cybersecurity as a true market differentiator.”
Stop by Booth 1010 to pick up a copy.
Gen AI platform from Deontic cuts validation time while ensuring regulatory compliance 
Belgium-based generative AI startup Deontic is in San Jose to show its GenAI platform, which transforms natural language requirements into validated test scenarios. The company says the platform cuts validation time by 80% and costs by 90%, while ensuring regulatory compliance and seamless integration with simulators and digital twins. Co-founder and CEO Stephen Lernout said, “At the expo, we’re showcasing how Deontic helps the industry validate autonomy faster, safer and at lower cost. We’re here to connect with OEMs, Tier 1s and regulators seeking scalable validation solutions.”
Find out more at Booth 2035.
Xylon demos systems that support sophisticated simulation workflows and seamless data management
Visitors to Xylon’s booth are experiencing demos of the company’s HIL test bench for ZF’s Forward Facing Smart Camera 6 and the Xylon Quattro with Seagate Lyve Mobile Array integration. The HIL test bench uses synthetically generated data for controlled, cost-effective testing, while the Xylon Quattro boasts a plug-and-play connectivity with a rugged, portable, rack-mountable storage solution. Gordan Galic, technical marketing director at Xylon, said, “We’re showcasing examples developed with and for industry leaders. Our goal is to inspire visitors with ideas on how these technologies can be applied in their validation workflows – whether in simulation, datalogging or seamless cloud integration. We’re here to meet with OEMs, Tier 1s and technology partners who share our drive for smarter, faster and more efficient ADAS and autonomous system testing.”
Meet the team at Booth 2030.
dSPACE’s night-time HIL simulator enables high-fidelity validation in low-light conditions
The highlight of dSPACE’s display this year is a 24/7 night-time driving hardware-in-the-loop simulator, leveraging the company’s ESI and Aurelion tools to enable sensor-accurate validation in low-light conditions. This setup enables continuous, reproducible testing of night-time scenarios, offering a cost-efficient alternative to physical track testing. With FMVSS 127 and FMVSS 108 driving innovation in visibility and lighting standards, the company’s solution supports accelerated development and compliance validation for ADAS and automated driving systems. “We’re looking for feedback on night-time driving HIL scenario realism, application use cases and how this approach can streamline validation pipelines,” said Chris Manning, manager of autonomous driving and software engineering. “It’s a great opportunity to connect with OEMs, Tier 1s and regulatory experts who are shaping the future of automated driving.”
Learn more at Booth 3040.
Advanced waveguide antennas from Gapwaves improve radar sensor performance
Gapwaves is showcasing its waveguide antennas produced in response to the growing variety of automated driving applications in North America, with stronger a focus on commercial and off-road capabilities. Gapwaves’ CEO, Jonas Ehinger, enthused, “It’s always inspiring to visit the ADAS & Autonomous Vehicle Technology Summit and the Bay Area in general. Here we get the opportunity to interact with startups and established players with a wide variety of applications. This is an important and great addition to our already strong position in the ADAS market for passenger vehicles. Since our latest technology is more flexible, with simpler integration and lower fixed cost, we can bring advanced waveguide technology to a broader market than with the traditional approach. This is the right place in the world to find these new and emerging applications.”
Find out more at Business Sweden’s booth (4000).
Lolo shares white paper on product subset, including overlay network to manage distributed assets at scale
Visitors to Lolo’s booth are learning about Unify Lolo, a managed, software-defined overlay network built to connect and manage business-critical, distributed assets at scale. Running on CDN partner infrastructure across 70 data centers, and integrated with 11 operator networks (40+ APNs) worldwide, Unify supports any provider via standard protocols and cloud connects, streaming over 15 billion analytics events daily and petabytes of monthly traffic.
With low-code SDKs and blueprints, businesses can build custom apps and automations without deep networking expertise. Unify offers flexible support levels – from fully managed services to self-service dashboards and tools – underpinned by closed-loop automation that ensures reliability, security and responsiveness.
Unify is reportedly used by some of the most innovative global OEMs to personalize the driver experience, with North America being the largest market.
Find out more at Booth 4000.
Conference and Open Tech Forum
Meanwhile, the main conference features sessions covering AI, software and architecture, vision and sensing and other transformative developments.
The free-to-attend Open Tech Forum is an exciting new addition to this year’s summit. It is taking place in a purpose-built theater on the expo floor, where speakers are presenting technologies, concepts, strategies and ideas in a business-focused environment.
Still to come tomorrow
- The Open Tech Forum will continue, with presentations from exhibitors Cognata, Gapwaves, ETAS and ARRK – view the agenda;
- Highlights from tomorrow’s main conference (rates apply) include Francesca Favaro, head of safety best practices at Waymo, speaking on the Waymo Driver safety and deployment readiness – methodologies and criteria for absence of unreasonable risk. A panel discussion titled ‘AVs and public acceptance – how can engineers help ready the public for widespread deployment?’ will feature Pave, Waymo, Torc Robotics and Lyft. Another panel discussion on ‘Challenges and opportunities presented by OTA updates for ADAS and AD development’ will feature iProcess, Tata Technologies, SAE International, Davis Wright Tremaine and Sibros – see the full program here.
There’s still time to attend the show! Click here to book your FREE entry pass to ADAS & Autonomous Vehicle Technology Summit North America 2025
