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ADAS

Applied Intuition expands autonomy products to include automotive ADAS

Zahra AwanBy Zahra AwanAugust 20, 20253 Mins Read
Applied Intuition automotive ADAS.
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Applied Intuition has launched its next-generation end-to-end (E2E) white-box autonomy stack solution for passenger vehicles, expanding its autonomy portfolio to cars. Purpose-built for automotive OEMs, the company’s SDS (self-driving system) for Automotive is an advanced driver-assistance system (ADAS) solution for passenger vehicles. It offers a high-performance, cost-effective approach for delivering L2++ driver assistance features with a pathway to L3 and L4 capabilities.

With SDS for Automotive, OEMs can deploy scalable autonomy that meets the rapidly evolving demands of consumers, regulators and global competition. The solution’s E2E architecture aims to integrate perception, planning and control into a unified system, enabling safe, human-like driving performance. The white-box solution gives OEMs full transparency of the system for safety validation and seamless integration into brand-specific experiences.

“Our vision is to enable every auto maker to build vehicles that are not only safer and more capable but also continuously improving as the industry enters a new era in which vehicle intelligence will define the winners,” said Qasar Younis, co-founder and CEO of Applied Intuition. “This is about accelerating the global shift to intelligent mobility. SDS for Automotive puts the full autonomy stack in the hands of OEMs, giving them the visibility, flexibility and control they need to differentiate.”

Unlike black-box offerings that limit transparency and customization, SDS for Automotive is designed to give OEMs full insight into and control over their autonomy stacks, enabling them to build brand-tailored autonomy experiences across their line-ups. Its hardware- and sensor-agnostic design allows OEMs to work with a variety of sensors, compute platforms and ECUs.

Key capabilities will include a single cohesive platform for L2++ ADAS features, supported by an E2E development and validation toolchain, including continuous feature upgrades post-production. The approach follows a white-box collaboration model, offering deep architectural visibility, customization options and opportunities to build in-house expertise. Designed with real-world affordability in mind, the system leverages mass-market sensors and compute, and is built for seamless integration into vehicle systems, drawing on Applied Intuition’s Vehicle OS experience.

“SDS for Automotive combines state-of-the-art E2E autonomy with the flexibility and transparency OEMs need, enabling auto makers to accelerate innovation and bring safer, more intelligent vehicles to market faster,” added Peter Ludwig, co-founder and CTO of Applied Intuition. “We built this on some of the same core technology powering trucks, mining equipment and defense vehicles that we have built over almost a decade now. Every component is designed for safe deployment. The result is a platform that can meet today’s market needs and seamlessly evolve into tomorrow’s autonomous systems.”

In related news, Toyota has selected Hesai Technology’s long-range automotive lidar ATX for its upcoming Chinese energy model, scheduled to enter mass production in 2026

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