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ADAS

DeepRoute.ai and Qualcomm introduce intelligent driving solutions based on Snapdragon Ride

Zahra AwanBy Zahra AwanApril 14, 20253 Mins Read
DeepRoute.ai and Qualcomm Technologies sign cooperation agreement
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DeepRoute.ai, an artificial intelligence company, and Qualcomm Technologies, Inc have announced a technology collaboration to develop multiple high-performance and cost-effective advanced intelligent driving solutions for ADAS/AD based on Snapdragon Ride Platforms.

Utilizing Snapdragon Ride, DeepRoute.ai’s intelligent driving solutions will cover lidar and vision-only ADAS systems, both of which support advanced intelligent driving features including Urban NOA, Highway NOA and automated parking. Currently deployable on fuel vehicles and new energy vehicles, the companies will work together to optimize AI models, such as end-to-end Birds Eye View (BEV) and transformers, on Snapdragon Ride Platforms.

The architecture simulates the human neural network, enabling intelligent driving systems to understand the traffic environment and the logic behind driving behaviors more naturally. For example, in long-tail scenarios such as human-vehicle negotiation, nudging around parked vehicles, passing irregular intersections and narrow-road driving, the intelligent driving system can achieve better performance in complex road scenarios.

For safety, DeepRoute.ai has optimized its algorithms for complex lighting conditions such as strong light, low light and backlight. By enhancing the perceptual limitations of vision-only systems in extreme environments, it delivers core performance on par with lidar-based solutions. This cooperation has leveraged the technical advantages of the Snapdragon Ride Platform.

Through an open architecture, the platforms allow auto makers and Tier 1 suppliers to deploy various ADAS algorithms including camera perception, sensor fusion, driving strategies, automated parking and driver monitoring. Integrated with an AI accelerator and image processing engine, the platforms can concurrently process data from 16 cameras, multiple radars and lidars to enable real-time environment perception and decision-making like pedestrian detection, lane detection and obstacle avoidance, aimed at fully meeting the needs of advanced intelligent driving solutions.

“The Snapdragon Ride Platforms from Qualcomm Technologies have been one of the preferred choices for global auto makers,” said Maxwell Zhou, CEO of DeepRoute.ai.

“I believe the advanced intelligent driving solutions built upon Snapdragon Ride Platforms will bring even better performance to advanced intelligent driving features like Urban NOA and help accelerate the widespread adoption of intelligent driving.”

“Our technology cooperation with DeepRoute.ai is a collaborative effort that harnesses DeepRoute.ai’s algorithmic expertise and the technological advantages of utilizing Snapdragon Ride Platforms,” said Anshuman Saxena, VP, product management, Qualcomm Technologies.

“Together we aim to reduce hardware costs and deliver advanced intelligent driving experiences to users globally. We look forward to continuing our relationship with DeepRoute.ai and their proven expertise in integrating end-to-end AI models into mass-produced vehicles.”

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