A new study by Here Technologies has highlighted widespread unease with sharing location data – which could hinder the acceptance of autonomous vehicles. The researchers consulted more than 8,000 people across eight countries and also conducted in-depth interviews with privacy experts.

Only 20% of the study’s participants feel they have full control over their location data, with 44% sharing location data with apps and service providers unintentionally, despite trying to restrict access.

In the UK, only 12% know what personal data is collected about them. Despite this, UK consumers generally have a more positive attitude about sharing their location data than those in other markets – 29% of UK respondents share location data always or very often, more than the global average of 21%.

Continue reading Here calls for rethink over location data sharing, to boost AV acceptance at ADAS & Autonomous Vehicle International.